Powering Startups: Driving Marketing Success at Erasmus Enterprise

With a mission to empower startups, scale-ups, and entrepreneurs, Erasmus Enterprise, a subsidiary of Erasmus University, serves as a hub for innovation and collaboration. I successfully executed campaigns and initiatives that elevated the organisation’s brand visibility and engagement while fostering meaningful connections with stakeholders during my tenure.

In this role, I led the development, execution, and optimisation of high-impact marketing campaigns across online and offline channels. Collaborating with cross-functional teams, I ensured all initiatives aligned with organisational goals and reinforced a consistent brand identity. I managed the brand’s digital presence on platforms, such as Instagram and LinkedIn, implemented creative content strategies, and mentored a dynamic marketing team of 2.5 FTEs to achieve exceptional results. Additionally, I cultivated relationships with media outlets, enhancing public relations efforts and securing valuable press coverage for key initiatives.

A key highlight was my work at the AI Pitch Competition, where I devised and executed a comprehensive marketing strategy. This included drafting a compelling press release, creating a targeted social media plan, and employing tactics to generate engagement and leads. The campaign positioned Erasmus Enterprise as a leader in fostering innovation and entrepreneurship.

Impact and Results

• Brand Visibility: Achieved over 150%+ organic impressions within the first month of managing Erasmus Enterprise’s digital presence, significantly boosting engagement and audience interaction.

• Event Success: For the AI Pitch Competition, secured widespread awareness and engagement through strategic PR efforts, a highly effective social media campaign, and lead-generation activities that directly contributed to event participation and success.

• Team Leadership: Fostered a collaborative and high-performing team environment, resulting in timely delivery of milestones and consistently exceeding performance metrics.

• Media Relations: Strengthened the organisation’s reputation by securing meaningful coverage through targeted PR efforts, further positioning Erasmus Enterprise as a leading hub for innovation.

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