Professional Experience & Education of Amy Kong

Over 8 years of global Marketing & Business Development experience with proven results working in the FMCG, agriculture and packaging industries within startup and multinational companies. Creative thinker with a demonstrated history managing new product development projects from initial stages to full implementation. Strong leadership, design thinking and communication skills. A passion for everything creative.

Marketing & Communications Lead (Interim), September 2024 - December 2024

Spearheaded the strategic development, execution, and optimisation of high-impact marketing campaigns (both online and offline) for major Erasmus Enterprise initiatives, in close collaboration with cross-functional teams.
Led and mentored a dynamic marketing team (2.5 FTEs), driving performance and achieving key milestones in line with organisational goals.
Successfully managed the brand’s digital presence across the website and social media platforms (Instagram, LinkedIn), resulting in over 150%+ organic impressions within the first month, boosting brand engagement and visibility.
Cultivated relationships with media outlets and PR networks, securing valuable coverage and enhancing Erasmus Enterprise’s reputation as a leading entrepreneurial hub.

Erasmus Enterprise - Rotterdam, The Netherlands
An innovative entrepreneurial community, owned by Erasmus University Rotterdam, dedicated to driving innovation, fostering collaboration, and accelerating growth by empowering startups, scale-ups, and entrepreneurs.

Archwey - Singapore
A Dutch scale-up with a mission to rid the world of fossil-fuel based virgin plastics and reshape the world’s building blocks by recycling plastic from ocean-bound plastic, marine plastic and post-consumer plastic, collected in China and Southeast Asia.

Marketing Manager, April 2023 - June 2023 (company liquidated)

Designed a comprehensive B2B marketing proposal for digital and traditional campaigns, boosting brand awareness and driving actionable engagement through strategic communication styles.
Developed impactful marketing materials to support the entire sales cycle, including brochures, flyers, catalogs, and presentations, leveraging tools like Canva and Illustrator for professional execution.
Ensured consistent brand alignment by effectively implementing PlasticBean’s vision and mission (an Archwey brand) across all marketing touchpoints.

Archisen - Singapore
Archisen is a Singaporean agriculture technology-focused company that designs, develops and operates systems and solutions to grow ultra-fresh, ultra-local produce in urban cities. I contributed to the growth of the company from start-up to scale-up within 3 years.

Head of Marketing, April 2022 - March 2023

Developed and executed 360° marketing strategies for Archisen and Just Produce, achieving 4K+ organic followers in under a year with minimal to no budget.
Led a multicultural marketing team of two direct reports, ensuring annual KPIs were consistently met or exceeded.
Managed cross-functional collaborations, including external branding agencies, internal departments, and industry experts, to strengthen brand equity for Archisen and Just Produce.
Designed innovative product development strategies for Just Produce, expanding the product portfolio and reducing food waste by 50% across B2B (Horeca) and B2C (retail) channels.

Senior Business Development Executive, April 2020 – March 2022

Spearheaded marketing and online retail strategies, driving an impressive 500% revenue growth within a single year.
Conducted in-depth qualitative and quantitative sales analyses, providing accurate forecasts and actionable insights to inform upper management's strategic decisions.
Successfully managed multiple marketing and sales campaigns, optimizing solutions to maximize profitability and ensure sustained sales growth.

Rijk Zwaan - De Lier, The Netherlands
4th largest vegetable breeding company in the world with 3900+ employees in 30 different countries and €590+ million revenue yearly, focusing on vegetable seeds and offering wide assortment vegetables within the sector.

Henkel - Düsseldorf, Germany
A multinational company active in the consumer and industrial sector, manufacturing Laundry & Home Care and Beauty Care brands such as Persil®, Purex®, Dial®, Schwarzkopf®, and Snuggle®.

Packaging Design Intern, November 2014 – February 2015

Conducted extensive market research on new decoration technologies on EBM & ISBM bottles for the Home & Laundry Care, resulting in a digital design tool to implement and design new decoration technologies on these bottles.
Participated and ideated during innovation activities, achieving 10+ disruptive packaging designs and product ideas.

Specialist Marketing & Business Development, November 2015 – September 2019

Led interdepartmental team and implemented a new business as a start-up of a patented high-tech farming system, which led to a successful €250k project funding yearly.
Proposed and coordinated a new brand positioning, visual identity, market segmentation and business strategy of a patented high-tech farming system, enabling the team to finish the research phase within 1 year.
Managed and strengthened relationships with internal and external stakeholders, which led to 2 filed patents to grow clean vegetables commercially.

Marketing & Business Development Intern, March 2015 - September 2015

Developed a new business model and created design guidelines to implement a patented high-tech farming system. Presented the new business proposal to company management. Offered a full-time role to manage the new business as a start-up company.
Designed and invented packaging for harvesting vegetables, resulting in 1 filed and approved patent.

HAS UNIVERSITY OF APPLIED SCIENCES - ’s-Hertogenbosch, The Netherlands
Certificate in Packaging Project Management - 2019

DELFT UNIVERSITY OF TECHNOLOGY - Delft, The Netherlands
Master of Science, Strategic Product Design - 2012-2015

KOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGY - Daejeon, South-Korea
Exchange program - 2014

DELFT UNIVERSITY OF TECHNOLOGY - Delft, The Netherlands
Bachelor of Science, Industrial Design Engineering - 2008-2012