Redefining Archisen’s Brand for Growth
How I grew Archisen’s corporate brand from roots to revenue and positioned Archisen as a market leader
Archisen, an agriculture technology pioneer focused on ultra-local, ultra-fresh produce in ASEAN urban centres, faced the challenge of redefining its brand to attract more B2B leads and connect meaningfully with its audience. Recognising the need for a cohesive brand story and customer experience, I spearheaded the development and execution of a new brand identity, marketing strategy, and marketing plan.
To bring Archisen’s brand to life, I developed and executed the following from the ground up:
Brand Development: Comprehensive brand guideline book and corporate visuals (images and videos).
Digital Presence: Designed and launched a new website (WordPress) and managed social media channels (LinkedIn, Facebook, YouTube).
Marketing Materials: Created catalogues, flyers, and branded merchandise.
Engagement Campaigns: Organised exhibitions, trade events, and offline farmer markets to connect with investors and B2B clients.
Public Relations: Boosted media visibility with strategic PR campaigns.
Corporate video, produced by me
Key Achievements:
Drove Archisen’s growth from start-up to scale-up within three years, achieving a 500% increase in revenue within the first year.
Doubled the number of investors by creating a compelling brand narrative and marketing strategy.
Enhanced the company’s reputation by promoting high-tech farming solutions that emphasize food security and environmental sustainability.
Strengthened customer and client relationships through interactive offline campaigns, exhibitions, and trade events.
Established Archisen as a trusted innovator in urban farming, both in ASEAN markets and internationally, by crafting a strong and relatable brand identity
Corporate photos to highlight Archisen as an established high-tech farm
Through these efforts, Archisen evolved among others into a leading urban farming brand, delivering ultra-fresh produce to cities and making its vision for high-tech farming a reality.
Strategic PR campaign with Yahoo
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